If someone were to ask what a Gospel for Asia Jesus Well is worth, the most popular response from faithful followers of our work might be “$1,400.” That’s because we consistently remind our family of believers that a gift of $1,400 can fund the building of a brand-new Jesus Well.
However, $1,400 is what it costs Gospel for Asia to install a well in drought-ridden villages across South Asia. The value of a Jesus Well is something entirely different.
Defining the Value of a Jesus Well
Whether we realize it or not, we make nearly all of our purchases based on the value proposition of a business transaction. For example, if someone is buying a new tire for their car, their buying decision will take into account the expected length of time they intend to own the car. If they plan on trading the car in the near future, most people will choose to purchase a less expensive tire than they would if they were planning to keep the car for a long time. Price is an issue, but the amount the customer is willing to spend is primarily based on the value they expect to receive. Our point here is to try to establish the value of a Jesus Well.
Villages do not pay for installation or maintenance of Jesus Wells, so the value proposition is not based on cost at all. It is entirely about the benefit received. Christian businessman, Bill Westwood, explains biblical value proposition this way:
Christ’s work of salvation includes the potential for us to fulfill that mission of adding true value by collaborating with him in the process of bringing order out of chaos.
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